JBI, Inc. Debuts DropShot Cleaners in National Television Campaign

Posted Jul 30th, 2010 in 2010 News Releases

NIAGARA FALLS, Ontario, July 30, 2010 (GLOBE NEWSWIRE) -- JBI, Inc.'s (the "Company") (OTCBB: JBIIE) Pak-It division is set to launch its first residential line of cleaning products, DropShot Cleaners. This patented and eco-friendly line of cleaning products introduces an innovative delivery system which allows consumers to reduce the number of plastic bottles they use each year - while providing commercial strength cleaning for a great value.  The campaign introduces the retail marketplace to this unique delivery system through nationally broadcast commercials and an online store.

The DropShot Cleaners novel delivery method comes in the form of dissolvable refill packets, which allows consumers to simply drop the packet into the empty bottle, fill with water and the product is ready for use. DropShot also eliminates the danger of handling concentrated cleaning agents.

The advertising campaign is being managed by Detroit-based ad agency Western Creative, Inc. The campaign involves the use of recently developed 60-second and 120-second commercials as well as the new eCommerce DropShot website www.BuyDropShot.com. Beginning August 2nd, the campaign will be airing nationally on networks such as Bravo, Oxygen, and Women's Entertainment (We).

The launch of DropShot cleaners provides retail consumers with an effective cleaning product that is also eco-friendly. Along with cutting household plastic bottle waste, many DropShot cleaners carry the Design for the Environment designation from the Environmental Protection Agency (EPA). This means those cleaners in the DropShot line were created specifically to use the safest chemicals in their class - providing strong cleaning power, yet still maintaining safe family use.

The product launch will begin with a special TV offer available for phone or online orders only. The DropShot Cleaning kit comes with the following products: the DropShot Glass and Hard Surface Cleaner, All-Purpose Citrus Cleaner, Multi-Surface Heavy-Duty Grease Cutter, and the Autumn Fresh Odor Eliminator. When buying the special introductory offer, customers will receive two refills for each cleaner - a total of 12 cleaners for only $19.95. DropShot Cleaners are available online now at www.BuyDropShot.com. 

About JBI, Inc.

JBI, Inc. is a technology company focused on injecting intelligence into existing products and processes, making them efficient and profitable. JBI seeks to innovate new solutions to issues facing today's world, including environmental concerns. JBI currently has four business lines including JBI's tape data recovery, JAVACO, Pak-It LLC and our planned Plastic2Oil business. Information on our company and all of our products and services can be found at www.jbiglobal.com. 

Forward Looking Statements

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act. The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees as of 1995. Those statements include statements regarding the intent, belief or current expectations of JBI, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Such risks include, but are not limited to: (1) JBI has a history of net losses, and may not be profitable in the future; (2) JBI may not be able to obtain necessary licenses, rights and permits required to develop or operate our Plastic2Oil business, and may encounter environmental or occupational, safety and health conditions or requirements that would adversely affect its business; and (3) JBI may experience delays in the commercial operations of its Plastic2Oil machines and there is no assurance that they can be operated profitably. For a more detailed discussion of such risks and other factors, see the Company's amended Annual Report on Form 10-K, filed on July 9, 2010, with the Securities and Exchange Commission, and its other SEC filings. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

CONTACT:  JBI, Inc.
          Investor Relations
          John Zervas
          (877) 307-7067      
          jpz@jbi-ir.com