JBI, Inc. Selects Western Creative for Pak-It Consumer Retail Launch

Posted Jan 12th, 2010 in 2010 News Releases

NIAGARA FALLS, Ontario, Jan. 12, 2010 (GLOBE NEWSWIRE) -- JBI, Inc. (the "Company") (OTCBB: JBII) announces that it has retained Western Creative for a comprehensive brand-awareness and consumer retail campaign for the Company's patented, eco-friendly line of Pak-It cleaning products. Western Creative is an award-winning, full-service advertising agency that specializes in media research and buying, Internet advertising, creative research and development, and production. Western Creative has assembled a team of some of its finest creative marketing and advertising professionals to work on the Pak-It campaign.

Western Creative is nationally recognized by industry professionals as one of the premier ad agencies and has developed the expertise to coordinate all forms of advertising, including radio / TV, print, Internet, shopping networks, and news media, to produce successful results for increasing brand-awareness and sales dominance, both efficiently and cost-effectively. To learn more about Western Creative, Inc. please visit http://www.westerncreative.com.

In anticipation of additional consumer demand for their products as a result of the upcoming advertising campaign, JBI has been upgrading its Pak-It production capability at their Philadelphia, Pennsylvania-based factory. Western Creative also has offices in Philadelphia.

"We feel that Western Creative is the perfect fit to assist us in our Pak-It consumer launch," said John Bordynuik, CEO of JBI, Inc. "We are very impressed by their creative professionalism, media expertise, and cost-effective, results-oriented approach. Western Creative will be handling production, launch of infomercials, and the product retail packaging, as well as the development of a sales website for the infomercial products. We believe the green Pak-It line has huge revenue potential and look forward to the campaign launch, currently scheduled to begin in March, 2010."

About JBI, Inc.

JBI, Inc. is transitioning to become a global technology leader whose purpose is to mine data from JBI's large information archive, find under-productive entities to inject our superior proprietary technologies into, and benefit from increased productivity and profitability, beginning with Plastic2Oil. JBI has also acquired the following operations:

JAVACO, Inc. ("Javaco") is part of the Supplier Diversity Network, WBENC. JAVACO, Inc. currently distributes over 100 lines of equipment from fiber optic transmitters to RF connectors. To further enhance business in the United States, new distribution lines are frequently being added including a line of home theater and audio video products. Javaco will operate and manage the Company's Plastic2Oil sites in Mexico.

Pak-It, LLC ("Pak-It"): Using the patented Pak-It(TM) delivery system (liquid cleaner in a water soluble sachet) Pak-It can deliver glass cleaner, disinfectant, multi-purpose, and many more cleaning products (42 products currently) shipped in tiny packages of condensed cleaner (inside a 'dry' 1 quart container). This delivery method is "green" since it's fully biodegradable and saves thousands of dollars in shipping. The user simply adds water to the container without measuring or cutting the Pak-It. Large retailers and many national Building Service Contractors already using the product have documented significant cost savings from shipping, training, inventory control and space.

Accordingly, our revenue sources presently include (i) income from reading archived tapes (including microfiche) from clients such as NASA, (ii) income from the recently acquired Javaco, Inc., (iii) income from the sale of Pak-It products, and a bulk chemical facility which we realized beginning October 1, 2009, and (iv) from the anticipated commencement of operations in the first quarter of 2010 with Plastic2Oil, a process and service that converts plastic to fuel oil. For more information, please see http://www.jbiglobal.com and http://www.javacoinc.com and http://www.pakit.com/.

Forward-Looking Statements

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act. The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees as of 1995. Those statements include statements regarding the intent, belief or current expectations of JBI, Inc., and members of its management as well as the assumptions on which such statements are based.

Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

          John Bordynuik, President and CEO
          Investor Relations
          James Parker
          +1 (916) 990-3667